News

  • 29 Apr Libraries are the cradle of culture

    Libraries are the cradle of culture within communities. Everything that is happening there has an immense impact on regional development. We went to share our experience in researching and working on a national strategy for culture at the international conference “The possibilities and potential of integrating sustainable development goals to libraries.”

    The event

  • 24 Apr Purpose creates profit

    In March of 2017 we decided to share our thoughts about the usefulness of purpose-driven-model within the business context. Two years has passed and ‘purpose’ is still being aliented from the business language. Therefore, we invite you to find this text again.

    The article

    Photo credits: Reuters

  • 16 Apr Changing people's relationship to money

    Money digitalization and technological advancement in society changed people's relationship to money. One generic strategy to make everything easy and fast does not grasp the real issue. The need to fulfill slow and fast money cultures has to be met.

    "Red associates" perfectly defined the situation in this video.

    Source: Vimeo

  • 07 Apr The beginning of true innovation

    An article published three years ago today hasn't lost its relevance.
    True innovation is born and not manufactured. It is sustainable because it is alive. It cannot be replicated but it can be anticipated. It all goes back to Socrates - "Wisdom begins in wonder".

    The article

    Photo credits: Wikipedia

  • 02 Apr Retiring statistical significance

    Statistical significance has been the most important way of determining the value insights for a very long time. Evaluating if something is important or not. However, the dark side of statistical significance has been ignored. This dark side also is known as the categorization process that pushes crucial and real facts to the non-existence.
    Now the prestigious science magazine is strongly questioning the need for statistical significance in general.
    The article

    Illustration by David Parkins

  • 01 Apr Stasys Eidrigevicius Arts Center received 3 mln. EUR

    Our consortium has attracted 3 million EUR investment to create Stasys Eidrigevicius Arts Center in Panevezys.
    Usually, infrastructure activation starts with finding the right financial resources. When applying for funding, standard projects require common writing practices. On the other hand, there are ones in need to reveal the identity of an idea within an interconnected context. Then a different kind of perspective in communication and writing has to be applied.

    More

    Photo credits: Administration of Panevezys city municipality

  • 04 Mar New identity. New beginning. Why and where to?

    Our company was founded by three unalike people. All of them studied philosophy together yet later on explored different interdisciplinary paths. Seeing the need of contextual deep thinking in business Eugenijus, Zemartas and Dominykas decided to act together. The process took various shapes and forms till the boundaries were established. Such momentum required new identity. That's how and why Xwhy was born.

    Big market volatility, fast-pace innovation, Artificial Intelligence, globalisation, Big Data, emerging middle class in developing countries, robotisation, trust issues and many more tectonic moves are creating market for proper understanding of happening phenomenons. Therefore, our advisory agency is heading towards helping various organisations to make sense of the worlds around and finding the best paths to move forwards.

Everydayness