• 06 Dec Identity of a librarian

    As we spent a great deal of time revealing the true identities of places and organizations, it was a joy to be invited to speak about identity of a librarian at the “Birziskos readings” event.
    This community is one that unites.

    Full keynote here.

  • 29 Nov Trust-based urban planning

    At the XV Lithuanian Urban Forum our partner Eugenijus was delivering a message of how to insert trust-based principles into the process of urban planning . This message was a bridge for various stakeholders to step on and start a dialogue into the future.

    Keynote here (in Lithuanian).

  • 09 Nov Vilnius is UNESCO's City of Literature. We helped it to happen.

    Vilnius was selected to become UNESCO's City of Literature. It means a responsibility to recognise "past, present and future: a strong cultural heritage, a vibrant and diverse contemporary cultural scene, and aspirations to extend culture to the next generation at home and to other cities in a global partnership". We are happy to see our collaborative work delivering such fruits.

    More information.

  • 29 Oct Creating CSR educational course for start-ups

    We know it is no longer sufficient for companies to offer good products and services and focus on stakeholder value alone, they also bear a great responsibility for the state of the environment and society by shaping their relationships with the ecological and social environment and their internal processes. Therefore, our team has co-created an educational course as an easy shortcut to the ranks of socially responsible businesses, providing a variety of different ways and methods, acting strategies, etc. for a start-up to become ecological and responsible enterprise.

    The project “Designing and Implementing a Corporate Social Responsibility Framework for Start-Ups as a Visibility, Growth and Multiplication Tool-SUM” is co-funded by Erasmus+.

    More information here.

  • 18 Oct Deepening youth trainers knowledge on urban gardening

    We have been researching and defining the urban gardening concept in Lithuania and abroad. This substantive understanding invited our team to educate youth trainers about urban gardening in Germany.

  • 14 Oct Educating about collaborative heritage ecosystems

    This week our team was responsible for designing and executing a workshop on collaborative heritage ecosystems in a post-pandemic European Union. Providing an understanding about how adaptive reuse processes can provide space for collaboration, engagement and bottom-up driven regeneration.

    More about the event.

  • 04 Oct Explaining the value of trust to marketing leaders in Lithuania

    This Thursday Dominykas will be talking about the context business leaders are in - responsibility to foster trust-based culture.

    About the event.

  • 06 Sep The place that tamed us

    Our team has decided to care for infrastructure beyond the scope of one or two projects. We are committing our own resources to create an impactful place in Kintai. Stay tuned.
    The location.

  • 23 Aug Meta-story to focus on is trust

    While working on various projects the patterns across them emerge. We start to see meta-stories shaping our daily stories. At this moment in history the meta-story all need to focus on and put as many resources as possible is trust. This the most valuable currency defines our worlds that are fracturing too fast.

    The interview about how trust impacts city development can be found here (in Lithuanian).

  • 30 Jun Fostering human side of Vilnius old-town: 2 sq. m. of action

    Our team is working on strategic and tactical moves that would open up Vilnius old-town for more-human behaviour. This time we enhance parking spaces with human actions.

    If you are interested in participating click here.

  • 10 Jun Introducing participatory budgeting in Vilnius

    Participatory budgeting is one of the most effective ways to include citizens into the city planning and enhancement of their habitat. It is a possibility to develop a city according to actual needs and foster so needed trust between government and populus. Therefore, our team is happy to help Vilnius city municipality in introducing and developing participatory budgeting in the capital.

  • 28 May The responsibility for the place you inhabit

    Our partner Zemartas was kindly offered a responsibility to moderate an important event about locality: "How cheese-makers from Dzukija are changing the world: the responsibility for the place you inhabit." The goal of this discussion was to reveal how human activities can make a positive impact to a place and other people. It is important to understand that our values define the outcome we are creating in the long term. As Norwegian philosopher Arne Naess stated: “Whether to preserve mountaintops or riverfronts as natural areas for wildlife habitat and other conservation objectives, or to permit these areas to be used for industrial or recreational activities, is an ethical question.”

    The recording is here.

  • 03 May Social innovation examplar

    The trust-based-management-tool our partner Dominykas has been working on has been chosen by Kaunas University of Technology as an example of social innovation and added to its textbook. A beautiful reward to mention.

    The textbook can be found here (Lithuanian).

  • 28 Apr Placemaking in Lithuania

    Eugenijus has established his name as one of the leading experts in placemaking domain. His insights and research has been used all over Lithuania, hence creating a sustainability-oriented impact nation wide.
    Here Eugenijus is explaining the perimeter of what defines placemaking and why it is important to cultivate such activity.

    Watch on LRT (Lithuanian Radio and Television) in Lithuanian.

  • 06 Apr Innovation for trust-based culture

    Our partner Dominykas has been involved in creating innovation that fosters trust by empowering employees. Mo Museum - one of the leading museums in the Baltic states - enhanced their volunteers with the platform and we celebrate that.

    More about the collaboration.
    More about the platform.

  • 29 Mar Celebrating the impact of "House of Cheese"

    We have been working with an international team to enhance organizational problem solving by embedding human sciences into the process.
    Here is an example of the impact such an approach creates in Lithuania.

    About the impact "House of Cheese" creates.

  • 26 Feb Foresight to build a better school

    Our team was involved in creating the framework for the upcoming school project. Working together with architects by enhancing their view with our insights about human learning phenomenon was an impactful journey.

  • 01 Feb A conversation about how to apply philosophy for public good

    We had a pleasure to have an interesting conversation about our work and how applying philosophy serves public good. The full dialogue with Juta Liutkeviciute on LRT "Cultural week" can be found here.

  • 11 Jan Looking for a thinker-doer and grant writers

    The good news is that applied humanities are in high demand, so we are growing and would love to have more people on our team!

    Currently we are looking for.

  • 25 Jan Researching the domains of social responsibility and transparency in relationship to startup culture

    Our team is starting to research the domains of social responsibility and transparency in relationship to startup culture. Finding the right framework and delivering it as an education programme is at the core of "Designing and Implementing a Corporate Social Responsibility Framework for Start-Ups as a Visibility, Growth and Multiplication Tool-SUM" project. Creating Curriculum and Open Resource Toolbox for startup community should compliment the overall arch of SDGs we are engaged with.

    Project 2020-1-CY01-KA202-066006

  • 04 Jan Creating methodology to assess the impact of performing arts

    Performing arts is responsible for direct and indirect benefits society have been experiencing. This value to the audiences is difficult to measure, yet important for further resource allocation and understanding the impact of the sector. Our team was chosen to create methodology for evaluating this impact and test it by pilot field research. This is being done for the first time in Lithuania, so we are super excited to take this challenge.

    Photo by Ahmad Odeh.

  • 14 Dec Research on the impact of art residencies

    The research objective was to assess the impact of art residencies in the Republic of Lithuania on the artist/ creator, environment, and other factors and to provide recommendations for successfully implementing Lithuanian art residencies and the Culture Support Fund- funded program.

    The summary (in English) here.
    The summary (in Lithuanian) here.

    Full report (in Lithuanian) here.

  • 09 Dec About "Rejoicing in work"

    We are always balancing between chaos and order, anxiety and boredom. Finding that thin line is "being in the moment", "flow", "fulfilment". In our office we have a simple sentence from few words hand-written on a piece of paper attached to a board - "Rejoicing in work" ("Šventė dirbti" in Lithuanian). These words (written at our humble beginning) helps us to keep close distance to that line every single day.
    Eugenijus Kaminskis immersed himself into a slow and meaningful conversation with delightful Urte Karalaite about this line. The dialogue opens up variety of aspects about "being in-between" phenomenon and shines a light on how humanities can be applied to solve problems in city planning, sustainable development and business strategy. Enjoy.

    On Spotify.
    On Apple Podcasts.

  • 07 Dec Presenting the research on the impact of art residencies

    Art residencies are an integral part of the professional activity of artists, therefore the Lithuanian Culture Council initiated the study “The Impact of Art Residences”, which was implemented by Xwhy / Agency of Understanding. The aim of this study was to assess the impact of Lithuanian art residencies on artists, their successful careers, competencies, professionalism and persuasion, and to provide recommendations for the implementation of Lithuanian art residencies and the Culture Support Fund funded program “Art residencies of Artists and Cultural Creators in Lithuania”.

    The research will be presented on 10 Dec. at 15.00.

    Youtube meeting place.
    Facebook meeting place.

  • 24 Nov Dialogue about creative placemaking

    Our partner Eugenijus is talking about his experience in creative placemaking. Insights on why this method is so effective and sustainable.

    Dialogue (in Lithuanian) here.

  • 13 Nov Culture innovation forum 2020

    What is a role of the cultural sector in this pandemic?
    We discussed how people are experiencing anxiety about reality and what to do about it.

    More here.

  • 02 Nov The role of culture within COVID-19

    We are looking forward to sharing our findings about the role of culture in the context of this pandemic at the "Cultural Innovation Forum". The patterns emerging from the field where actual people live indicate what organizations should focus on. Culture is at the centre of attention when tectonic shifts happen.

  • 19 Oct Guide to urban gardening

    Our team has been working on a conceptualisation of urban gardening phenomenon for more than a year. We are applying this knowing to integrate the concept into the city lives. Here is a guide focused on Vilnius.

  • 05 Oct Creative co-writing

    The creative placemaking method is commonly used in activating infrastructure. Nevertheless, as the practise actively invites people to co-create, we used this technic to understand what the place is speaking and copy-write on that. Creative co-writing emerging from the place happened in Palanga.

  • 04 Sep Television innovation research

    There comes a time when a client asks to deliver results uber fast. We call it blitz research. This time Go3 needed to understand the product positioning possibilities "yesterday". Our team delivered the results on time and managed to make sense of the thick data properly. We hope the insights will enhance the people everydayness in the Baltic states.

  • 24 Aug Art residencies impact research

    Our research team was hired to evaluate the impact art residencies create for the environment (place) and the artists. As quantitative data is not enough to grasp the essence of the matter thick data collection has to be enabled. For that reason we have engaged variety of stakeholders to provide their experiences and insights on the situation.

  • 05 Aug Culture impact evaluation: quality index

    Economical indications measure the market size and overall structure of culture impact, yet misses an underlying sociocultural value. Our team has been working on the more precise theoretical model to evaluate the impact culture is making in the particular contexts. Very soon it should be included in the strategies nationwide.

  • 14 Jul Human sciences in dialogue with SDGs

    We thought you may like to check our SHOUT video. We invite everyone who is interested in Sustainable Development Goals and have a social sciences and humanities background to contact us and explore various ways of collaborating in order to reach sustainable innovations. You can be a student, teacher, SME or NGO. Let‘s talk.
    Video is here.

  • 01 Jul Working holiday

    Our team has a tradition to move to vacation places for a different style of working during the summer time. Harmonising holiday everydayness with work duties is where we are heading for the rest of this summer. It has proved to be productive, interesting and inspiring.

  • 22 Jun Defining culture nation-wide

    Comprehensive Plan of the Territory of the Republic of Lithuania is the fundamental document shaping nation's development. Our team was working on culture sector definition - making sense of the data and interpreting patterns.
    Here is a brief about our involvement.

    Photo credit: Romanas

  • 10 Jun Klaipeda region sustainable development

    Klaipeda region has been a good example of regional development in Lithuania for some time. Nevertheless, the move to reveal their own identity based on values acted out is the next level of conscious growth.
    Our team was honoured to navigate this fundamental process.

    Summary in English.

  • 05 Jun Rethinking P. Cvirka square activation

    As Vilnius is getting back to rethink P. Cvirka square activation plan, we are revisiting our perspective on the place and situation. We have identified that adapting J. Galtung conflict transformation model and understanding that all infrastructure objects are at the same time functional solutions and socio-cultural domains enables the process to have a sustainable long-lasting result.

  • 01 Jun Trends into shifts

    The end of the previous year suggested certain important elements impacting the upcoming year. Our team analyzed and interpreted them to guide organizations into a better future. Then the pandemic happened and trends became irrelevant due to their internal structure - the fundamentals defining them changed. Therefore, now our team is diving deep into the shifts shaping the longterm behaviour of ours.

  • 24 Apr Human sciences to tackle crisis

    As COVID-19 is pushing us to rethink many daily habits, at SHOUT we are researching in 9 countries how Social sciences and Humanities can help to overcome crisis like COVID-19. It is obvious that quarantine puts a lot of pressure on people psychological health. How we should keep our social lives strong and fulfilling and also how we can help people to recover in postpandemic world.
    Photo: A queue in front of hairdressing saloon the first day after the strict quarantine

  • 04 May Trust-based management

    Almost a year ago our team decided to research trust manifestations and principles in organizational culture. The process is still on going yet certain insights are revealing itself. As the topic is very relevant to virus-defined environment our partners have asked to share the findings this time with the executive branch of all Lithuanian libraries.
    Preparing the keynote and waiting for quarantine to end.

  • 06 Apr CPTRL solutions to apply

    We had been working on National Comprehensive Plan of the Republic of Lithuania 2030 for quite some time. Focusing on culture and its further development nationwide. The results were recognized by the LR President’s cabinet underlining that this document will be the core in shaping the welfare of the country. The next step for the researching and recommendations to materialise is to concentrate on actionable solutions. Together with a new team we are starting this process now.

    More about CPTRL.

  • 30 Mar Sustainable mobility is still a priority

    We do acknowledge the seriousness of the situation COVID-19 has created. We also know it is temporarily. Therefore, our team is encouraging initiatives directed at making our livelihood better.
    Streets are calm, time is defined by home - there is some spare time to answer few questions helping us to live in a more sustainable city.

    Click here to start.

  • 13 Mar COVID-19 asks to rethink the work culture

    The ground is shaken and uncertainty is the only thing certain, we need to stabilise the situation. Being social animals people seek the other to reestablish their own. Relationships create resilience, meaning and growth. We have been forgetting it and moved towards transactional way of being: calculating everything on the basis of what this action will give me. Now it is time to focus on doing anything one can to improve the current. Together. It will bring us stronger.
    Currently majority of organizations are moving to remote work. We know how unusual the practise is when applied on a such scale. Therefore, our team is giving some anthropological insights on how to make this transition more convenient and keep the process going.

    The insights here.

    Drawing by Charlie Mackesy

  • 02 Mar Humanizing the Old Town

    Every decision is rooted in a particular spot with its according context. Our work on sustainable urban mobility has revealed car-centric perspective being such a spot. It drives all the decisions and values by which the impact is measured.
    For this reason working on humanizing Vilnius old town we decided to focus on few actions: involve related communities into a mobility reflective process, publicly reveal the contagious mental spot defining the issue.

  • 03 Feb Revealing regional identity

    Integral strategy development invites decision-makers to asses resources at hand, identify relevant trends and understand the human context that they are dealing with. It is the path in order to start moving in sustainable direction. Yet the goals are only solid if they stem from an authentic ground. Therefore, localized values are crucial when dealing with a sustainable development.

    As we have started working on Klaipeda region strategic matters, our team had gathered relevant political stakeholders to reveal region's identity from their perspective, identify values through the Sustainable Development Goals model and define their possible applications in the region.

    More info is here.

  • 20 Dec Community building is accepting vulnerability

    Today community has become a trendy word to describe healthy attitude towards real estate development projects, mass marketing campaigns and product innovation cycles. Unfortunately in many cases we recognize a word without true action. In order to understand the reasons behind this situation we could outline variety of cultural aspects, yet this time our recent experiences underline one.
    We have an honour to work with Vilnius municipality on connecting communities with infrastructure development projects in their domains. As people there are the main users and primary source of information we encourage different dialogues with appropriate groups. In 2019 our team had a lot of such encounters and have learnt a transformative principle. Community engagement and building requires accepting vulnerability. This principle is not a mere word, but a model forming an important axis in a whole action plan. Acknowledging prejudices, reframing problems and truly engaging are few elements at work there. It is difficult, yet one has to go there and sit down with eyes fully opened in order to create a sustainable future. Otherwise it is just us and them.

  • 25 Nov Creating culture for regions to grow

    Various organizations having a relationship with people outside of their common domain (usually a big city) is arrogant in the approach. It is easy to get lost and start thinking that what you see from your glass tower is what actually happening on the ground. Then you start talking to people without knowing the language they use. We have a different perspective. We go there and we stay there till the place starts talking to us.
    This time our team provided a workshop in remote Silai in Lithuania town to encourage regional growth in Lithuania. We are taking the first steps in implementation of Comprehensive Plan of the Republic of Lithuania 2030 in the cultural sector nation-wide. Our goal was to pack it into the meaningful stories that reveal patterns for next steps to be taken.

    Interview about the event (in Lithuanian).

  • 18 Nov Being a part of jury committee for urban change

    Creating often implies some kind of destruction. Therefore, choosing what, where and how to create has to be a conscious and thought-through decision. Otherwise, it takes more than it gives.
    Actors of Urban Change programme is promoting conscious creativity as they put it: “To tackle today’s complex urban problems more effectively, we need a new way of acting: collaborative across sectors and borders; bringing local culture and local voices into the processes shaping the future of communities – for collective, lasting change.”
    We are proud to help Actors of Urban Change in choosing the right projects for further growth and funding. Here in Berlin one of our partners Zemartas Budrys together with acclaimed urban theorists and practitioners Charles Landry, Clothilde Sauvages, Matthias Einhoff, Marta Klepo and Agnieszka Surwillo-Hahn has been working long hours to make the right decisions and pick the most exciting and dedicated projects for the implementation.

  • 15 Nov Humanities for better education and sustainable innovation

    Xwhy is proud to start a very exciting project “Social Sciences and Humanities in Intersectoral Outreach for better education and sustainable innovations” (612364-EPP-1-2019- 1-LT-EPPKA2-KA) together with 12 other partners all over Europe. During the upcoming three years, we are going to develop education programmes for Social sciences and humanities graduates, host brilliant students in our company, collaborate with academia and NGOs in developing innovative solutions in order to reach Sustainable Development Goals.

  • 04 Nov Trust within public governance

    With digital tools expansion and virtual worlds extension people start to loose sense of what is happening around. Suddenly all that was connected become fragmented. This feeling skaters trust into many pieces. We identify such phenomenon in variety of cases starting from financial services going to the realms of public sector.
    As a practical example of this situation, the government of Sweden has created the Trust Agency. The move defines Nordic countries doubling down on their real gold - trust. We where invited to moderate an event on trust-based public management and share our insights about trust creation based on four principles: familiarity, vulnerability, openness, consistency.

    Photo: Annie Spratt

  • 16 Sep Internship with "Bring Together Lithuania"

    Internship is an interesting concept going back to the subject of craftsmanship. Mastering an art, which required time, specific know-how and tools was a dream come true for many young people. Unfortunately today quite few organizations perceive it as cheap labor or one-way process. Nevertheless, “Bring Together Lithuania” is an exception that creates platform for young people to grow and help companies improve.
    We had an opportunity to participate in the program. Ula (from Chicago) joined our team to create a strategic model with conceptual mind-set change for urban gardening application in Vilnius. She told us that this internship pushed her to think of the ways coming back to Lithuania.

    More information about the program is here.

    Photo: Caroline Attwood

  • 12 Sep New urban gardens

    We are working on urban gardening strategy for Vilnius! Urban gardening embraces social, cultural, economic and environmental practices. Each single place might have a different approach towards urban gardening, however, every single city must have a working structure in order to boost communities and their gardening practices since these give local fresh produce, better access to good food, but also help to connect people with people and people with nature in cityscape. We are figuring out what the purpose of urban gardens in people's minds in Vilnius is.

    Photo: Markus Spiske

  • 27 May An insight from WSJ conference

    Driven by the need to understand the upcoming trends in various markets we went to one of the best events about the future there is - the Wall Street Journal “The Future of Everything” conference in New York. The participants consisted of ESPN President, Warby Parker co-founder, Washington Wizards owner, Reddit founder etc.

    Underlying insight connecting all dots emerging from keynotes and conversations is that innovation (as a goal by itself) is losing value, whereas culture (as a framework for creating benefits) is becoming the most used word from the Daily Show creative team to the Slack co-founder.

    More about the conference is here.

  • 29 Apr Libraries are the cradle of culture

    Libraries are the cradle of culture within communities. Everything that is happening there has an immense impact on regional development. We went to share our experience in researching and working on a national strategy for culture at the international conference “The possibilities and potential of integrating sustainable development goals to libraries.”

    The information about the event is here.

  • 24 Apr Purpose creates profit

    In March of 2017 we decided to share our thoughts about the usefulness of purpose-driven-model within the business context. Two years has passed and ‘purpose’ is still being aliented from the business language. Therefore, we invite you to find this text again.

    The article is here.

    Photo credits: Reuters

  • 16 Apr Changing people's relationship to money

    Money digitalization and technological advancement in society changed people's relationship to money. One generic strategy to make everything easy and fast does not grasp the real issue. The need to fulfill slow and fast money cultures has to be met.

    "Red associates" perfectly defined the situation in this video.

    Source: Vimeo

  • 07 Apr The beginning of true innovation

    An article published three years ago today hasn't lost its relevance.
    True innovation is born and not manufactured. It is sustainable because it is alive. It cannot be replicated but it can be anticipated. It all goes back to Socrates - "Wisdom begins in wonder".

    The article is here.

    Photo credits: Wikipedia

  • 02 Apr Retiring statistical significance

    Statistical significance has been the most important way of determining the value insights for a very long time. Evaluating if something is important or not. However, the dark side of statistical significance has been ignored. This dark side also is known as the categorization process that pushes crucial and real facts to the non-existence.
    Now the prestigious science magazine is strongly questioning the need for statistical significance in general.
    The article here.

    Illustration by David Parkins

  • 01 Apr Stasys Eidrigevicius Arts Center received 3 mln. EUR

    Our consortium has attracted 3 million EUR investment to create Stasys Eidrigevicius Arts Center in Panevezys.
    Usually, infrastructure activation starts with finding the right financial resources. When applying for funding, standard projects require common writing practices. On the other hand, there are ones in need to reveal the identity of an idea within an interconnected context. Then a different kind of perspective in communication and writing has to be applied.

    More about it is here.

    Photo credits: Administration of Panevezys city municipality

  • 04 Mar New identity. New beginning. Why and where to?

    Our company was founded by three unalike people. All of them studied philosophy together yet later on explored different interdisciplinary paths. Seeing the need of contextual deep thinking in business Eugenijus, Zemartas and Dominykas decided to act together. The process took various shapes and forms till the boundaries were established. Such momentum required new identity. That's how and why Xwhy was born.

    Big market volatility, fast-pace innovation, Artificial Intelligence, globalisation, Big Data, emerging middle class in developing countries, robotisation, trust issues and many more tectonic moves are creating market for proper understanding of happening phenomenons. Therefore, our advisory agency is heading towards helping various organisations to make sense of the worlds around and finding the best paths to move forwards.